Bridgestone India: Leading the Global Market

WHAT IS IT ABOUT?
Among Bridgestone’s key growth markets, India stands out as a driving force for the company's future, where "growth with quality" is expected to lead the way forward. In this feature, we take a closer look at Bridgestone India Private Ltd. (BSID) and what makes it a standout business within Bridgestone’s global operations!
FROM BRIDGESTONE EAST CEO
Today, Bridgestone India has secured a market leader position, but significant growth potential remains, driven by stable economic expansion, rising vehicle ownership, and increasing automobile production. Currently, India accounts for approximately 2% of Bridgestone Group’s consolidated revenue, and by 2026, sales revenue is expected to grow 1.3 times compared to 2023.
Moving forward, we will continue to strengthen our "Dan-Totsu Products" and establish a "Dan-Totsu Network" by solidifying our sales channels, ensuring "growth with quality". Through these efforts, we are also committed to the Bridgestone E8 Commitment, specifically “Extension: Supporting the continuous and innovative movement of people and goods“ and “Ease: Enhancing a safer and more comfortable mobility experience.” As BRIDGESTONE EAST CEO, I am fully committed to supporting the development of India’s mobility culture and further advancing Bridgestone’s growth in this dynamic market.
LEARN MORE ABOUT INDIA
Name: Republic of India
Capital: Delhi
Population: Approx. 1.4 billion
Area: Approx. 3,287k km2
Official Languages: Hindi, English, etc
Religion: Hinduism (~80%), Islam, Christianity, Sikhism, etc.
Currency: India Rupee
Government System: Federal Republic
India's National Flag
The center of the Indian national flag features the Chakra (Dharma Wheel), a Buddhist symbol that dates back to the 3rd century.
It was originally adorned on the pillars of ancient Indian temples and represents the eternal flow of time, the universal truth, and the concept of reincarnation.
The 24 spokes of the wheel symbolize the 24 hours of the day, signifying continuous progress and movement.
India's Presence as an IT Powerhouse
Since the late 20th century, India's IT industry has experienced rapid growth, producing numerous global IT leaders and CEOs. Several factors have contributed to India's emergence as a leading IT nation, including a strong national aptitude for mathematics, widespread use of English, and significant government investment in higher education, particularly through institutions like the Indian Institutes of Technology (IITs). The southern city of Bangalore, home to numerous multinational corporations, has become known as "India’s Silicon Valley."
Mobility Landscape
India’s infrastructure is rapidly evolving, with major roads being continuously developed and new highways being constructed daily. As the population grows, vehicle ownership rates are rising, yet there remains significant room for further expansion. With this potential for increased vehicle penetration, exciting business opportunities lie ahead.

Rajiv SHARMA
Bridgestone India Private Ltd.
Director, Integrated Consumer Business
Additionally, with the expected growth of the EV market, tires are now required to deliver an even broader range of performance attributes. Beyond the traditionally emphasized durability and wear resistance, the increasing number of luxury vehicles and the expansion of highway networks have heightened the demand for quietness, ride comfort, fuel efficiency, and handling performance. To meet these evolving needs, it is crucial to provide "Dan-Totsu Products" that achieve a high-level balance of these contrasting performance requirements.
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