BSID Managing Director's Reflections on Team Spirit and the Road Ahead
BSID Managing Director, Hiroshi Yoshizane reflects on the bright and energetic team he leads, and shares key updates from BSID as it continues to play a pivotal role in Bridgestone’s transformation journey in one of our fastest-growing markets.
Hiroshi YOSHIZANE
Managing Director
Bridgestone India Private Ltd.
What are your impressions of the teammates in India?
They are bright, energetic, and deeply believe that "tomorrow will be better than today." Their dedication and relentless pursuit of their goals are truly inspiring, and I always gain energy from working alongside them.
They are bright, energetic, and deeply believe that "tomorrow will be better than today." Their dedication and relentless pursuit of their goals are truly inspiring, and I always gain energy from working alongside them.
What Are Your Impressions of India as a Country?
India is a country where the new and the old coexist. While many newly paved roads are being developed, just a turn away, you can still find uneven, unpaved surfaces. This contrast reflects both the nation's continuous development and its immense potential for future growth. The domestic vehicle sales volume is expected to triple over the next 20 years, and along with it, tire demand is also projected to rise significantly.
India is a country where the new and the old coexist. While many newly paved roads are being developed, just a turn away, you can still find uneven, unpaved surfaces. This contrast reflects both the nation's continuous development and its immense potential for future growth. The domestic vehicle sales volume is expected to triple over the next 20 years, and along with it, tire demand is also projected to rise significantly.
What Does the Bridgestone Brand Represent in India?
Bridgestone is widely recognized in India as a high-quality brand known for its durability and long-lasting performance. In the passenger car tire segment, we offer a diverse lineup of sizes, allowing us to effectively meet a broad range of customer needs. The Indian tire market is a competitive landscape, where global brands like Bridgestone compete with domestic manufacturers, and the market is expected to continue expanding. As BSID increases production capacity, we will leverage our strong brand equity to further solidify our market leader position.
Bridgestone is widely recognized in India as a high-quality brand known for its durability and long-lasting performance. In the passenger car tire segment, we offer a diverse lineup of sizes, allowing us to effectively meet a broad range of customer needs. The Indian tire market is a competitive landscape, where global brands like Bridgestone compete with domestic manufacturers, and the market is expected to continue expanding. As BSID increases production capacity, we will leverage our strong brand equity to further solidify our market leader position.
BSID Locations
Bridgestone India Private Ltd
Established: February 1996
Number of Employees: Approx. 3,100
(as of end of October 2024)
Indore Plant
Commenced Operations: March 1998
Number of Employees: Approx. 1,200
(as of end of October 2024)
Production Items: Passenger Car Radial Tires
Pune Plant
Commenced Operations: January 2013
Number of Employees: Approx. 1,400
(as of end of October 2024)
Production Items: Radial Tires for Passenger Cars,
Light Trucks, and Trucks/Buses.
BSID's Hot Topics!!
Launch of TURANZA 6i
In April 2024, we officially entered the premium tire market with the launch of the TURANZA 6i. Positioned as the India version of the TURANZA 6, the product was introduced with a lineup of 36 sizes ranging from 14 to 20 inches.
By incorporating our proprietary ENLITEN™ technology as the base technology of product design, the TURANZA 6i delivers Bridgestone’s traditional strengths—such as durability and wear resistance suited for India’s diverse road conditions—while also achieving a balance that meets the increasing demands for quietness and a comfortable ride. In addition, it offers excellent fuel efficiency, bringing new value to the Indian market.
In April 2024, we officially entered the premium tire market with the launch of the TURANZA 6i. Positioned as the India version of the TURANZA 6, the product was introduced with a lineup of 36 sizes ranging from 14 to 20 inches.
By incorporating our proprietary ENLITEN™ technology as the base technology of product design, the TURANZA 6i delivers Bridgestone’s traditional strengths—such as durability and wear resistance suited for India’s diverse road conditions—while also achieving a balance that meets the increasing demands for quietness and a comfortable ride. In addition, it offers excellent fuel efficiency, bringing new value to the Indian market.
Expanding the Premium Tire Business
As SUV sales continue to grow, now accounting for nearly 60% of new passenger vehicle sales in India, the demand for High Rim Diameter (HRD) tires is expected to triple over the next decade. To meet this increasing demand, Bridgestone expanded its HRD tire lineup in 2024. Additionally, in collaboration with our dealer network, we are leveraging India’s strength in digital technology to enhance transaction efficiency and visibility. This has enabled the implementation of services like "Express Delivery Service," ensuring that even if a customer’s desired tire is not immediately available at the store, it can be delivered within two hours, contributing to a 98.8% fulfillment rate across India.
Furthermore, we have introduced the 100km inspection service, which is already available in Japan, making Bridgestone the first tire brand in India to implement this initiative. By strengthening value delivery across the entire value chain, we are reinforcing the premium positioning of our tire business in India.
As SUV sales continue to grow, now accounting for nearly 60% of new passenger vehicle sales in India, the demand for High Rim Diameter (HRD) tires is expected to triple over the next decade. To meet this increasing demand, Bridgestone expanded its HRD tire lineup in 2024. Additionally, in collaboration with our dealer network, we are leveraging India’s strength in digital technology to enhance transaction efficiency and visibility. This has enabled the implementation of services like "Express Delivery Service," ensuring that even if a customer’s desired tire is not immediately available at the store, it can be delivered within two hours, contributing to a 98.8% fulfillment rate across India.
Furthermore, we have introduced the 100km inspection service, which is already available in Japan, making Bridgestone the first tire brand in India to implement this initiative. By strengthening value delivery across the entire value chain, we are reinforcing the premium positioning of our tire business in India.
※「コメントする」を押してもすぐにはコメントは反映されません。
管理者にて確認の上、反映されます。コメント掲載基準については こちら をご覧ください。
尚、投稿者につきましては、管理者でも特定できない仕様になっております。